Overview of the Project
Online presence is mandatory for an automotive business in this digital era. As a digital marketing expert of automotive businesses, I recently completed the web designing project for Auto Body Repair Dubai that I got through referral. The client wanted to upgrade the design of their existing company’s site to showcase professionalism.
The old site was not designed for providing services so, it only had a few pages with thin and low quality content. After understanding client’s requirements and goals, we planned 150+ pages related to different car repairing services (car denting, painting, accidental repair, chassis repair etc.) for different car brands.
Project objectives
Following were the major project’s objectives:
- Developing modern website with clean and user-friendly design.
- Building client’s trust by showing expertise, customer testimonials and transparency of service.
- Focusing and encouraging user actions such as booking appointments, contacting the team or requesting quotes.
- Improving mobile responsiveness to ensure smooth and seamless user experience on cell phones.
Garage Advert's Approach Towards Success
1) Research and Competitor Analysis
Our process started with analyzing the competitors. As an experienced automotive digital marketing agency we utilize our knowledge and industry needs to:
- Identify the competitors of website.
- Understand pain points of customers related to industry.
- Analyze local trends and customer’s behavior.
After gathering all the relevant information required for research, we jump into next phase.
2) Website Architecture
For better user experience (UX), I decided to keep website simple, clean but visually attractive. First of all, We designed the home page, enlisting contact details and all the services and car brands for which we offer these services. Second most important and crucial part was to design service pages for more than ten services and 36 car brands. We also created About us page for sharing business’s story and contact us page to help people connect with business easily.
3) UI Design
As clean and modern interface was needed, our graphic designers selected color scheme using 3 to 4 colors including dark blue, orange, white and gray. High quality images of vehicles and repairing services was included and optimized the UI to perfectly fit on mobile devices.
4) Content Writing
Client requested content of few hundred words to meet the minimum content criteria temporarily. While their major focus wasn’t placed on professional content writing but content writers of Garage Advert ensure all the services was covered smartly. Our team included important keywords in the content and the website was ready to be live while meeting basic SEO standards.
5) Testing & deployment
Before launching the project it is necessary to test the functionality and performance of website. For this purpose, Garage Advert perform thorough testing to verify the responsiveness of every part including links, interactive elements, forms etc.
Additional Features Added During Web Designing
- Setting up Google Analytic Tools.
- Provided Website Maintenance and Upgradation for Next 3 Months.
- Listed Business on Google My Business.
What We Achieved in First 3 months?
- Organic Traffic increased by 35% within 3 months.
- Average session duration increased by 40% and bounce rate dropped by 25%.
- Business started getting 1 to 2 form submissions daily.
- Client was highly impressed by the eye catching and attractive design of website.
First 3 Months Performance of Auto Body Shop Dubai
Conclusion
The Auto Body Shop Dubai website re-design shows how important a good online presence is for automotive businesses. By combining modern design, SEO strategies and easy-to-use features, the project helped the business attract more customers, improve user experience and achieve real growth.
As a digital marketing expert for the automotive industry, I focus on creating websites that not only look great but also bring real results. This project proves that a well-designed website can help auto businesses grow in today’s competitive market.
Want to grow your automotive business online? Let’s build a website that works for you!