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From Zero to Hero : Royal Tech Autos Case Study

Royal tech autos is a leading auto repair and maintenance business located in Dubai, UAE. Now it is known for it’s premium auto fixing services for all kinds of luxury and classic vehicles. But, there was a time when company needed a strong online presence to grow their revenue and expand their business and this is what Garage Advert offered Royal Tech Autos.

Client's Goals

  • Designing a visually appealing and user-friendly website.
  • Optimize the site for particular keywords to appear in organic search results.
  • Showcasing their services including repair, detailing and modification.
  • Running Ad Campaign for first 3 months.

Challenges

  • The client offers multiple services (mechanical repair, car detailing, auto body paint, etc.)
  • The automotive repair niche in the UAE is highly competitive which requires strong SEO strategies.
  • To attract and impress clients, we need to design sophisticated user interface.

Garage Advert's Approach Towards Success

1) Web design & Development

We started with designing their website, the main goal was to keep the website clean and user-friendly. Our web development and graphic designing teams collaborated to finalize the user interface and prepared a blue print. After planning the design, we jump into designing and development phase.

After implementing many changes and trying several options, our teams completed the web designing phase. The final design was modern, royal and clean, reflecting professionalism of Royal Tech Autos. We structured the content by adding clear navigation menus, categorizing services and including eye-catching CTA (call to action) buttons.

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UI of Royal Tech

Additional Features Added During Web Designing

  • Professional service pages with detailed information.
  • High-quality images and visuals showcasing the company’s expertise.
  • Optimized Page Speed to improve user satisfaction and reduce bounce rates.

2) Search Engine optimization

In phase two, we started the process with detailed keyword analysis to identify appropriate keywords that can drive traffic. Our SEO team executed major SEO strategies including On-page, Technical and local SEO to locally target the audience of Dubai. Headings, titles, images and content was optimized and high priority keyword was added naturally on service pages.

As time was limited so, our SEO team and content writers worked day and night to complete the project within given timeframe. To cover more local clients, our team listed the Royal Tech Autos on Google My Business as well as created local business directories. After completing all essential steps, we submitted the site on Google Search Console (GSC) for page indexing and monitoring progress.

SEO services for automotive industry

Additional Steps Followed by team garage Advert

  • Created Social Media Profiles and ensure regular posting.
  • Integrated Live Chat Feature.
  • Free Google and Social Media Marketing Campaigns for 1 month.

What We Achieved?

  • 30% Increase in Organic Traffic within the first 3 months after launching the project.
  • Ranking Keywords: 200+ keywords ranked in top 10 positions within 5 months.
  • Higher Conversion Rates: Online inquiries and bookings grew significantly with a 40% increase in leads due to  integration of CTAs and live chat.
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case study royal tech autos GSC console stats
Performance Overview of Royal Tech Autos

Royal Tech Auto's Performance After Getting into Digital World

Traffic Increased
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Lead Increased
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Lead Increased
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$ Revenue Generated
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how We Did That?

Our very first step is to understand the business of client and their the goals they want to achieve. This knowledge enables us to make better marketing strategies that are align with brand voice. Because, when you understand your client’s business, you can create marketing that speaks directly to their customers.

By having clear understanding of client’s requirements, you can target the right people, use the right words and choose the best platforms to reach them. This helps you get better results and build a strong relationship with client. We took following crucial steps to create strong impact of Royal Tech Autos.

Custom Web Re-design

Although the auto brand already had a business site but the design was old fashioned and there were numerous bugs. We started with re-designing and created a custom website according to their services.

Content Optimizing

The content that previously existed on website was thin and of low quality. Our SEO team collaborated with content writers to create helpful, rich and engaging content.

Frequent Updates

We have been regularly updating the web content for Royal Tech Autos. We ensure the content is fresh as it acts like a strong ranking signal for search engines and as well as it keep visitors updated.

In Depth Service Targeting

We didn't just confined to creating general service pages. We covered all kinds of automotive services in depth for each car model to capture more audience and create a powerful impression.

Conclusion

By combining strategic web design, SEO optimization and lead generation tactics, Garage Advert helped Royal Tech Autos establish a strong digital presence. The site now serves as a powerful lead-generation tool, showcasing their premium services to a targeted audience. This success story shows how you can become a successful automotive businessman by marketing your products or services digitally.