Company's background
Quick Fit Autos is another auto repairing business located in Dubai and Abu Dhabi, UAE. The company was relying on traditional marketing strategies such as like newspaper ads, flyers and word-of-mouth referrals to attract customers from many years. While these methods was somehow successful but it wasn’t fulfilling the company’s goal.
After brief competitor analysis, the owner recognized the need of effective digital marketing approach. The owner approached Garage Advert and explain his marketing concerns. Quick Fit Autos wanted to build a strong online presence to attract high-end customers and speed up lead generation process.
Client's Goals
- Getting visibility in Search Engine top page for particular service keywords.
- Generating leads for luxury car maintenance and repair services.
- Building the brand reputation as trusted luxury car repair expert.
- Boosting conversion rate using Ad campaigns as well as organic traffic with the help of SEO.
Challenges
- The auto market of Dubai and Abu Dhabi is highly competitive due to saturation.
- Quick Fit Autos needed visibility in both Dubai and Abu Dhabi to attract customers in two major cities.
- To attract and impress clients, we need to design sophisticated user interface.
- Sophisticated lead generation strategy was needed.
Garage Advert's Approach Towards Success
1) Search Engine Optimization
SEO was important because it not just generate organic leads but it is proven to be a reliable marketing strategy for long term. After discussing with client, we short-listed the top priority services and keywords that was essential to target to achieve top ranking. The website was already designed but it wasn’t developed for lead generation so, website customization was also necessary.
After adding service pages and optimizing them for focused keywords, we created more pages to target both Dubai and Abu Dhabi. As client wanted to get more business related to luxury cars so, we create separate service pages for all luxury car brands to target exotic car owners. After completing major parts of SEO including on-page, technical and local SEO, we submitted the site on GSC for indexing.
2) Ads Campaign
As organic traffic is needed to get clients organically, paid ads campaigns are also very effective. It is an efficient way of generating leads within a week unlike SEO, where you have to wait for several months to see results. We launched Google ad’s campaign focused on keywords with high conversions such as car repair in Dubai/Abu Dhabi, Engine Repair in Dubai/ Abu Dhabi etc.
After one and half hour meeting session with Quick Fit owner, we target multiple locations for ad campaign. After designing compelling ad copies and strong CTA’s, we started the ad campaign and within 2 days we start getting leads.
3) Social Media Handling & Marketing
In addition to google ads, targeting clients on social media platforms was essential. Quick Fit Autos didn’t have any social media account, our Social Media Marketing team created it’s social accounts and ensure regular posting. We focused audience majorly on Facebook and Instagram and posted customer reviews, testimonials and before and after transformations.
Our SMM team also created brand awareness campaigns to convey brand image. Our successful social media handling and marketing strategies helps Quick Fit Autos in gaining 8K+ followers on Facebook and 18K+ followers on Instagram.
What We Achieved?
- 25K+ organic visitors which are relying on Quick Fit Autos for auto services.
- Ranking Keywords: 400+ keywords ranked in top 10 positions within short time.
- 26,000 Followers on Social Media: We successfully increased the audience of Quick Fit Autos on Social Media Platforms.
- 35% increase in lead generation: Our targeted ad campaigns generated consistent leads and increased referrals.
Quick Fit Auto's Performance After Getting Our Services
Conclusion
Garage Advert uses multiple marketing strategies including SEO, Google Ads, Social Media Marketing etc. to advertise auto repair business of Quick Fit Autos. With our successful marketing practices, Quick Fit Autos is now a giant of auto repair industry of Dubai and Abu Dhabi. With over 25K+ organic traffic and 26k+ followers on social media, Quick Fit is flourishing and leading the auto industry of UAE.